Core Facts
08/28/2008
There are thousands of skin irritants in our modern environment that didn't exist only 50 years ago. These irritants can strip the protective barrier off your skin causing dry skin, eczema and other skin problems. Shampoos, antibacterial soaps, cosmetics, fragrances, colorants and other irritants bombard and penetrate the skin. Some strip away moisture, while others lodge in the pores where they cause irritation and other negative reactions. Traditional skin care lotions have one basic goal - to make up for the moisture that our bodies are losing by adding an external source of moisture. Skin care tips:
According to Dr. Helton, shielding lotions help prevent damage to the skin by bonding with and protecting the skin. "They not only add moisture, but also help stop the loss of your natural moisture."
Skin needs help to keep out these moisture-robbing irritants. A fundamental difference between Shielding Lotions and traditional lotions is that a Shielding Lotion enhances the skin's own natural protective abilities by turning the outer layer of skin into what could be described as a hydrating invisible shield. This makes Shielding Lotions many times more effective than mere "protective lotions and moisturizing creams."
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Amber Humphries
Director PR & Social Media
Skin MD Natural
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